The new data center reduces technology infrastructure costs and complexity for clients while improving quality and speeding the deployment of services - using only half the energy required of a similar facility its size. The data centre will ultimately total 100,000 square feet at IBM's Research Triangle Park (RTP) campus and is part of a $362 million investment by the corporation to build the new data centre in North Carolina. IBM owns or operates more than 450 data centres worldwide.

Data centres are the backbone of information technology (IT) infrastructure delivery for businesses and other organisations, with powerful servers and storage systems running business-critical technology including software applications, e-mail and websites. IBM has engineered the data centre to help its clients use new Internet technologies and services to meet the business challenges of an environment marked by an exponential rise in computational power, a proliferation of connected devices and an imperative to manage energy costs.

The data centre uses advanced software virtualization technologies that enable access to information and services from any device with extremely high levels of availability and quality of experience. The facility aggressively conserves energy resources; saving cost and speeding services deployment through a smart management approach that links equipment, building systems and data center operations.

"I thank IBM for its continued commitment to North Carolina. This facility promises to be one of IBM's greenest data centres in the world, proving once again that green is gold for North Carolina", Gov. Bev Perdue stated. "Growing North Carolina's green economy plays a critical role in my mission to create jobs and to ensure our state's economy is poised to be globally competitive in the long term."

The data centre is showcasing a Cloud computing solution in partnership with North Carolina Central University (NCCU) and NC State University that enables Hillside New Tech High School students in Durham, North Carolina to access educational materials and software applications for the classroom over the Internet from the high school's computer lab, as well as from any networked device. This means that the learning environment can be extended to nearly any place at any time without the restrictions many schools face such as limited support, hardware resources and lack of access. The Hillside outreach project with NCCU, using Cloud computing as a vehicle in support of education, is one of several such K-12 projects that IBM supports. The new data centre also currently hosts IBM's global website, ibm.com, and the IT operations of strategic outsourcing clients such as the United States Golf Association (USGA).

"Data centres have always been a critical part of IBM's global technology services - and they will be even more important as the processes, infrastructure, and systems that define business today become increasingly connected and intelligent", stated Pat Kerin, general manager, IBM North America. "This new facility not only sets new standards for energy efficiency, but provides the flexible capacity that allows IBM to deliver services that enable clients to reduce costs, improve productivity, and gain competitive advantage in their markets."

Alex Withers, managing director of Digital Media for the United States Golf Association, stated: "The migration of our USOPEN.com operations to IBM's new data centre in Research Triangle Park, North Carolina reduced our energy consumption by 38 percent and floor space requirements by 54 percent. We count on IBM to deliver a

cost-effective, reliable and scalable hosting environment that supports the presentation of our world-class championships to players and fans."

Key attributes of the new data centre include:

• Smarter data centre management: Thousands of sensors, connecting IT equipment, data centre and building automation systems, provide data that can be analyzed to plan future capacity planning, conserve energy and maintain operations in the event of a power outage.
• Energy efficiency: The data centre uses half the energy cost to operate compared to data centres of similar size by taking advantage of free cooling - using the outside air to cool the data centre. Intelligent systems use sensors to continuously read temperature and relative humidity throughout the data centre and dynamically adjust cooling in response to changes in demand.
• Cloud computing capability: Support for Cloud computing workloads allow clients to use only the resources necessary to support their IT operations at any given moment - eliminating the need for up to 70 percent of the hardware resource that might have been previously needed to perform the same task. The data centre also hosts recently announced "Smart Business" Cloud computing offerings - each of these solutions can significantly reduce a clients total cost of ownership by up to 40 percent.
• Built for expansion: Due to an innovative modular design method, IBM will be able to add significant future capacity in nearly half the time it would take traditional data centres to expand. This design/build method - called IBM Enterprise Modular Data Center (IBM EMDC) - also enables IBM to rapidly scale capacity to meet demand by adding future space, power, and cooling to the data centre with no disruption to existing operations. This means up to 40 percent of capital costs and up to 50 percent of operational costs may be deferred until client demand necessitates expansion. The new data centre can also quickly and seamlessly expand its power and cooling capacity.
• New building standards: IBM started building the data centre in August 2008 and it began to support client operations within 15 months compared to the industry benchmark of 18-24 months.

In constructing the new data centre, IBM renovated an existing building on its Research Triangle Park campus by reusing 95 percent of the original building's shell, recycling 90 percent of the materials from the original building and ensuring that 20 percent of newly purchased material came from recycled products. The result lowered costs and reduced the carbon footprint associated with building by nearly 50 percent allowing IBM to apply for Leadership in Energy and Environmental Design (LEED) Gold certification. LEED is a third-party certification programme and the nationally accepted benchmark for the design, construction and operation of high performance green buildings.

Factors key to IBM's selection of RTP as the site for the new facility include North Carolina's robust network infrastructure, its leadership approach to energy efficiency, information technology security and geographic elements such as the low risk for natural disasters.