Based in Boston with offices around the globe, Enpocket is a 120-person company whose platform powers targeted and integrated mobile advertising on the mobile Web for the world's largest mobile operators and publishers. Because its ad serving, behavioural targeting, and reporting products are delivered both as a managed service and inside the mobile operator networks, Enpocket must adhere to aggressive service level agreements (SLAs) that mandate almost zero downtime and guarantee superior performance levels.

Across its client roster, Enpocket's Oracle Database 10g Standard Edition-powered platform serves tens of millions of ads every day - each one tailored to unique assets of a wide range of mobile devices. In addition, the Oracle Database provides the backbone for a data warehouse and reporting system that enables the company to provide a real-time dashboard to publishers and advertisers, so they can view the performance of mobile ad campaigns and optimize them on the fly.

"Our platform is absolutely carrier-grade, and it requires a robust backend database", stated Gerard Keating, chief technology officer, Enpocket. "With customers that range from blue-chip publishers to mobile carriers, our systems must handle extremely high demands in terms of availability and performance. There has never been a doubt that Oracle Database 10g Standard Edition would not be up to the challenge."

As a leader in the mobile advertising industry, which is expected to grow to $14.4 billion by 2011, according to Strategy Analytics' report, "Mobile Advertising Update: Outlook Bright as Inventory Expands", Enpocket needed a database that could scale easily with no performance or reliability degradation. Scalability, in conjunction with the need for high availability, top-tier performance and a low total cost of ownership made Oracle Database 10g Standard Edition an ideal fit for Enpocket.

The company also implemented Oracle Real Application Clusters to deliver even greater system reliability and availability for its customers. Oracle Database 10g Standard Edition is available for use on servers with a maximum of four sockets and includes Oracle Real Application Clusters at no additional cost.